Identifying a completely new market
Myrios is the first ever UK over-the-counter pharmacy product that gives consumers access to blood tests carried out by an accredited laboratory.
Myrios is an easy-to-use kit that includes everything needed for consumers to take a small blood sample in the comfort of their own home before sending it to Synergy Health's laboratory for testing.
BFG conducted market opportunity analysis and identified a market for easy access to professional health screening. We then approached Synergy Health Laboratory Services with the idea to develop the feasibility of a consumer service working closely with them to develop financial models for the project.
Using our tried and trusted process for name generation BFG created and registered the trademark for the Myrios name. We then produced the product positioning and brand strategy. Once the positioning had been clearly identified we designed the consumer packaging and support marketing material including the product's website.
In addition, BFG developed the product launch, PR and marketing strategy and supported Synergy with an analysis of the necessary purchase logistics and process flow, taking into consideration the range of channels to market and distribution options open to the product.
Project Details
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Client
Synergy Health
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Projects commissioned
- Brand positioning
- Identity design
- Website design
- Design for Print
- Packaging
- Regulatory compliance
- Marketing strategy
- Exhibition design
